LIGHTS, CAMERA… $100 OF YOUR RENT.
We're running a video contest for our food trucks, studios, and containers. Make one short ad-style clip about your spot at the Hub — the one that earns the most love wins.
Beyond the rent break: every clip you make markets your business and brings more foot traffic to the Hub, so even if you don't win, you win.
How to enter (and invite us as a collaborator)
Inviting us as a collaborator puts your video on our page too, double the reach, and it's how we count your engagement. Here's exactly how.
📸 Instagram | tag @arthubatx as a Collaborator
Record/upload your Reel as normal and tap Next to the caption screen.
Tap Tag people → Invite collaborator.
Search arthubatx and select us, then share the Reel.
We accept the invite, and your Reel shows on both profiles — all the views/likes count for both.
Already posted? Open the Reel → … → Edit → Tag people → Invite collaborator.
🎵 TikTok | tag @art.hub.atx
In your caption, type @art.hub.atx and tap us so we're tagged, plus #ArtHubATX.
Post it, then send us the link via DM so we can re-share it to our followers.
TikTok doesn't have a "collaborator" tag like Instagram, tagging us + sending the link is all we need to credit and boost you.
✅ Last step to officially enter: send the link(s) to your post to hello@arthubatx.com with the subject line "Video Contest."
How to make a video that actually converts
You don't need fancy gear, just your phone. These tips aren't guesswork; they're what the data shows.
📊 WHERE THESE TIPS COME FROM
Every recommendation below is drawn from Motion's Creative Benchmarks 2026, an analysis of 550,000+ ads from 6,000+ advertisers, representing roughly $1.3 billion in ad spend on Facebook & Instagram (Sept 2025–Jan 2026). The "hit rates" cited are how often each style produced a breakout, top-performing ad.
Read the full Motion 2026 Creative Benchmarks report →
⏱️ Win the first 3 seconds. People decide to keep watching almost instantly. Open on the strongest thing you've got: the sizzle, the pour, the finished plate, or you saying something bold. No slow intros, no logos first.
🎣 Lead with a hook that works. In the data, the top openers were an offer ("$3 tacos till noon" — 9.3% hit rate), a confession ("The dish I almost took off the menu..." — 8.7%), curiosity (7.8%), or a bold claim ("Best birria in 78741" — 7.2%). Vague "come visit us" lifestyle clips ranked among the worst. (Motion 2026)
🔨 Show the thing being made. Demo-style videos are a proven scale format (8.1% hit rate), and in home/lifestyle verticals demonstration and process beat everything. Film the cook, the pour, the brushstroke, the build. Close-ups and natural sound (the "ASMR" of it, 8.6%) keep people watching. (Motion 2026)
💬 Put words on screen. Text-forward content had the single highest rate of any asset type, 11.6%, well above polished "high production" video. Most people watch with the sound off, so add big, readable captions for your hook and your offer. (Motion 2026)
👤 Be a real person or use a real customer. "Founder talking to camera" (8.6% hit rate) and "behind the scenes" (8.6%) outperform most polished formats. A happy customer saying one true sentence ("I drive across town for this") is worth more than any slogan. (Motion 2026)
📱 Shoot vertical, keep it short, end with a clear ask. Film 9:16 full-screen, 15–30 seconds, in good light (golden hour or facing a window). Finish with one instruction: "Come find us at Art Hub ATX, 2801 S IH-35."
Reminder: Get $150 for Referring a Friend to ART HUB ATX
Know a creative professional looking for a studio or office space? Refer them to Art Hub ATX, and if they join our community, you receive $150.
It's that simple: no forms, no fine print. Just send them our way and let us know who sent them.
Have someone in mind? Send us an email, have them inquire on our website, or have them mention your name when they reach out.
*Reward is paid out once the lease is signed and deposit is received.
